Areas of
Expertise
We are the writers, editors, and creative designers who produce the University’s flagship print and electronic publications; assist schools, colleges, and administrative units with marketing deliverables for high-profile initiatives; and ensure the authenticity, consistency, and resonance of the University’s brand.
We are responsible for designing and managing the University’s miami.edu homepage and its top-tier websites. We also govern the University’s web content management systems, assist academic and administrative units with website development, and deploy digital displays and mobile solutions.
We create and curate engaging video and multimedia content across the University’s main social media sites, monitor all sites, and respond to user comments. We also oversee location and commercial shoots, live streaming of events, transcription services, and other needs that arise for special events on campus.
We enhance the global reputation of the University by communicating its achievements, faculty research, student successes, programs and events to the local, regional, national, and international news media. Our news writers and public relations specialists respond to daily media requests for information and faculty experts.
We enhance the experience of working at the U by sharing news, stories, and events to help faculty and staff stay connected. We manage strategic communications campaigns for Life@TheU, Corporate Run, Week of Well-Being, ’Canes Total Rewards Open Enrollment, and more.